Design

"Design is thinking made visual" Saul Bass

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With over 25 years of experience, my design thinking process combines creative work, meticulous management, and effective communication. My design process begins with engaging clients through insightful questions in initial meetings to understand their needs and goals. This is followed by developing clear, informative briefs that outline project requirements and expectations. Project timelines with set due dates and checkpoints are essential for receiving feedback and conducting design iterations, ensuring the project's success.

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Throughout the process, I coordinate closely with the design team, production managers, and vendors, ensuring that every aspect of the project aligns with the objectives, target segments, and production requirements. This comprehensive approach balances creativity and project management, ensuring a smooth workflow and timely achievement of project goals.

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Over the years, I have had the chance to work with clients from various fields on different types of projects and mediums, such as UX/UI design, graphic identity and branding design, print and electronic publication layout design, packaging design, and marketing materials design. These diverse experiences have allowed me to grow, learn, and develop my creative, technical, and communication skills.