Role

Logo and Brand Identity: Developed a cohesive visual identity that includes the store logo, which is prominently displayed across various electronic and printed mediums.

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• Food Photography: Conducted food photography to capture the essence of the restaurant's offerings, used across various promotional materials and digital platforms.
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• Signage: Designed and directed the production of the store sign, menus, A-frames, banners, and vehicle wraps to extend the brand's reach and visibility while maintaining visual consistency. ​Additionally, I created digital display menu slides to enhance the in-store dining experience with visually appealing and easy-to-read menus.
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• Website Interface: Designed the website interface to provide an engaging online presence, aligning with the overall brand theme.

Design Concept

The design approach aims to bridge Mediterranean cuisine's cultural heritage with a modern and accessible design aesthetic.

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• Logo Design: A logotype inspired by the traditional Arabic Kufic script, creatively adapted to form the English lettering of the restaurant's name.
   

• Brand Identity: The visual concept embraces an elegant Middle Eastern theme, utilizing Arabesque geometrical patterns to create a sophisticated and culturally resonant brand identity.
   

The design successfully established a strong, culturally inspired visual identity for Mazzat Bistro, enhancing its online and in-person experience and brand presence and attracting a wider audience with its unique and elegant aesthetic.